If you haven’t already seen this video, you want to watch it now. It will really get you thinking…
If you were faced with two doors to choose from, one labeled “Beautiful” and the other “Average,” which one would you walk through?
In their latest inspiration-via-advertising campaign call “Choose Beautiful”, Dove set up labeled entrances in Shanghai, San Francisco, London, Sao Paulo and Delhi – and filmed the outcome.
You can watch the whole video here.
Did you enjoy that? It really got me looking at my decisions in a different way.
As I watched the video, I found the choices women were making fascinating. Quite a few picked the “Average” door.
When asked, this is what some of them said:
“It was a bit confronting actually to be honest, to see these big signs and feeling like you have to choose and be self-conscious of how you perceive yourself and perhaps if it lines up with how the rest of the world perceives you.”
“I walked into that door that said average and I didn’t feel really good after that, because obviously I had rated myself average and nobody else.”
I couldn’t help but notice two things as I watched on:
1. Most women made decisions about themselves not based on what they think, but what they think others would think about them.
2. When they made the decision, they didn’t feel good about it.
But then, for those that decided to walk through the “Beautiful” door, a shift occurred:
“Its was quite a triumphant feeling – it was like – telling the world ‘I think I’m beautiful’.”
“I think… The beautiful door is completely open for me.”
After watching the video, I decided to go on a little experiment for myself.
It wasn’t beauty related, but it was motivational and inspirational. I wanted to see if walking under something positive would make me feel better about myself, and thus, lead me to have a better day.
Things on the work side of things have been rather intense lately, so I wanted to test it on something work related.
I didn’t go so far as making signs to put under a door, but I did imagine that my doorway was split in two. On the right it said: “Bad Ass Marketer”. On the left: “Average”.
As mentioned, there were no physical signs there. I just imagined that they were there and would then pick which “side” of the door I would choose to walk through. Regardless of my decision, I would pay close attention to my feelings and thoughts throughout the day.
I did this for a full week, and found the experiment interesting.
Everytime I walked through the right side of the door AKA “Bad Ass Marketer”, I felt empowered, great and even my mood would lift just by the simple act of it.
On days that I walked through the “Average” side of the door, it would be just a normal day. Sometimes happy, sometimes not. There was nothing special about it.
I noticed that even though my days were generally the same with the same workload, challenges and deadlines, what was actually different was how I felt about those days.
On days I chose “Bad Ass Marketer”, I saw my problems as challenges that I could handle. When I chose “Average”, I would be more stressed out and feel I had a tough day. So picking the former actually resulted in happier days overall.
“Hold a picture of yourself long and steadily enough in your mind’s eye, and you will be drawn toward it.” Napoleon Hill
So now I invite you to do the same. The video is just an idea – use it as a tool to empower you and lift your day.
If you’re swamped at work like me, perhaps use it for something to keep you going and productive. If you’re training for a marathon, have a “Champion” sign. Feeling like a bad mom? Imagine a sign that says “Best Mom Ever”.
That’s what I love about this video. That you can pre-frame your day with this choice mindset, and whatever you choose, will have the power to affect how you feel and act daily.
“All that we see or seem, is but a dream within a dream.” Edgar Allan Poe
Give it a shot – walk through your own door with your own sign. Experiment and pick something amazing and something “Average”. Note the difference in how you feel.
Did you have any A-ha moments of your own? Please share them with us below. We’d love to hear from you!